Van Agni Surakha Abhyan
Overview
"Van Agni Suraksha Abhiyan" was a state-level mass awareness campaign led by Vineet Bahuguna for the Uttarakhand Forest Department. The campaign was implemented at the time of a massive forest fire in Uttarakhand in 2016.
Client:
HOD
Year:
2024
Category:
Awareness
/
Training & Development
Location:
Jaipur, Gurgaon, Dehradun
The Challenge
In 2016, Uttarakhand faced widespread forest fires, which posed a significant threat to its natural resources and public safety. The challenge was to swiftly raise awareness and mobilize the public in a cohesive, state-wide effort to prevent and manage the crisis.
The Solution
Yidam, led by Vineet Bahuguna, designed and implemented a comprehensive mass awareness campaign. This initiative focused on engaging citizens and different stakeholders to address the forest fire threat. It was an example of a successful state-level project aimed at changing public perception and building a sense of collective responsibility.
The Result
The campaign successfully served as a vital tool for public engagement and information dissemination during a critical time. It contributed to the overall state-level response to the forest fires, demonstrating Yidam's capability to design and implement impactful awareness projects that address large-scale, real-world challenges.
Client feedback
